Working dogs face high-pressure situations daily, from intense training sessions to unpredictable environments. Pro Focus Cookies are a high- specification complementary feed for all dogs in a convenient cookie format, designed to maintain calm, focus and attention in your dog, during potentially challenging situations, without causing drowsiness or affecting normal activity. Pro Focus Cookies have been designed to maintain a calm yet alert and trainable state, even in high-pressure environments.
Each cookie contains a carefully selected blend of amino acids, B Vitamins and herbal extracts, chosen for their role in supporting the nervous system and maintaining relaxation. These ingredients contribute to overall wellbeing and are particularly useful when dogs are exposed to unfamiliar or stimulating environments including travelling, separation, training, loud noises, vet visits or other potentially challenging situations.
Our formula consists of:
L-Tryptophan – known to support the production of serotonin, a neurotransmitter essential for emotional balance, confidence and concentration.
L-Tyrosine – a precursor to dopamine, adrenaline, and noradrenaline – to support the dog’s ability to stay attentive and responsive without becoming overstimulated.
Marshmallow Root – provides a protective layer as it travels through the gastric system due to its mucilage content, supporting a healthy gut environment.
B Vitamins – contribute to energy metabolism, nerve function and psychological balance.
- B1 (Thiamine): Used in calming supplements for its role in nerve transmission.
- B2 (Riboflavin) and B5 (D-Calcium Pantothenate): Support adrenal function and energy release.
- B3 (Nicotinamide): Supports the nervous system and indirectly promotes the production of serotonin.
Vitamin C – An antioxidant that supports the nervous system and plays a role in supporting dogs during periods of excitement or exertion.
Linseed oil – A rich source of omega 3 and 6 fatty acids that support healthy joints and mobility and maintain skin and coat condition.
100% natural ingredients and handmade in the UK with your working dogs’ best interests in mind.
Designed as a convenient alternative to Pro Focus Powder, Pro Focus Cookies can be fed directly as a training aid or mixed into meals, ensuring hassle-free supplementation.
As an owner of a super excited, young and dog reactive Dalmatian I was very keen to try the Premier Pooch Calming Supplement to help manage my dogs anxiety in the outside world.
I can honestly say this supplement has been an absolute game changer to our daily routine. On the Supplement, Milo’s stress and anxiety was noticeably eased allowing him to enjoy his daily walks and bring his focus towards me instead of the reactive stimuli around him. I highly recommend it to fellow pet owners seeking a safe and potent calming aid for their furry companions!
Ellie and Nicol Green